Hi, I’m Ji. I am a designer who thinks like an operator.
In the world of B2B SaaS and Health-tech, "delight" isn't just about pretty interactions. It's about reliability. A system that looks good but fails during a payment handoff isn't just a UX bug. It's a business risk. I specialize in the unhappy path, which is the complex edge cases where data breaks, users get confused, and revenue leaks.
My Approach: Logic over Ambiguity
I Design for Stability: My background in high-stakes clinical environments taught me that clarity is a safety requirement. I design explicit guardrails so that users can move fast without making errors.
Business-First Design: As an MBA Candidate, I don't just advocate for the user; I advocate for the business model. I bridge the gap between Engineering constraints and Revenue goals.
Systematizing Chaos: I don't just "handle" complexity; I structure it. I align Product, Engineering, and Ops teams around shared behaviors, accelerating iteration cycles by 35%.
Beyond the Screen
My obsession with systems doesn't turn off at 5 PM. I am the kind of person who builds complex Notion templates for fun to organize my personal life. Whether it’s optimizing a clinical workflow or finding the perfect coffee spot in SF, I am always looking for the most efficient, high-quality path forward.
Let’s build something scalable.
