I am a designer who thinks like an operator.

How I got here

I started in industrial design, where I learned to think in 3D and consider how people physically interact with objects. That led me to graphic design, where the instinct was the same but the medium shifted. Instead of shaping physical form, I was shaping how information communicates visually. UX was the natural next step, where static visuals become interactive systems and everything clicked: empathy, logic, and design all working together.

What I work on

In B2B SaaS and health-tech, "delight" isn't just about pretty interactions. It's about reliability. A system that looks good but fails during a payment handoff isn't just a UX bug. It's a business risk. I specialize in the unhappy path, which is the edge cases where data breaks, users get confused, and revenue leaks.

How I work

• Design for Stability: Clarity is a safety requirement. I design explicit guardrails so users can move fast without making errors.

• Business-First: As an MBA candidate, I don't just advocate for the user. I advocate for the business model. I bridge the gap between engineering constraints and revenue goals.

• Systematizing Chaos: I align Product, Engineering, and Ops around shared behaviors, accelerating iteration cycles by 35%.

What I've shipped

Over five years experience recovering $1M in fragmented billing infrastructure, scaling care delivery for 1,000+ providers, and defining the boundaries of AI automation in high-stakes clinical environments.

Beyond the work

My obsession with systems doesn't turn off at 5pm, whether it's optimizing a clinical workflow, building complex Notion templates for fun, or finding the perfect coffee spot in SF. If you need someone to untangle a messy workflow and make it scalable, I'm your person.

Let’s build something scalable!